Jason's posterous

« Back to blog

Props to the UX designers behind the BART "QuickPlanner" - fast, accurate, and intuitive! #fb

Bartux

Visiting cities with rapid transit systems has some advantages and disadvantages. They're convenient and cost effective, but usually involve some extra planning to make sure you reach your destination on time. BART, in the San Francisco Bay Area, has made the planning just about as easy as it could possibly be! Get from point A to point B in just two steps, right from the homepage of BART.gov.

QuickPlanner = Great User Experience

  • The QuickPlanner is convenient - located prominently on the homepage of http://www.BART.gov
  • It's intuitive - input form includes three simple options - departing from, destination, and depart/arrive "around"
  • Speed - enter the basic information, and receive your results - two quick steps to the schedule you need.
  • Expansive options - borrowing a technique from the Search playbook, the BART QuickPlanner includes expansive options by providing more than one schedule "around" the time input by the user

It's a simple tool, but very useful. A reminder to all of us engaged in user experience (UX) design to keep things simple!